Daisy Beatrice is not only one of RB’s finest artists, but she’s also full of terrific advice when it comes to designing for specific products. When we launched duvet covers, we reached out to her for some words of wisdom, and now, with the launch of our new leggings, she delivered the goods once again.
1. Design for products
The toughest part of creating a new pattern is making everything fit. Not so much with designs where you create one or two elements and place them at regular intervals – they’re fairly straightforward to make.
But if you like to create more organic-looking patterns where elements are fitted into the pattern by eye, then you have to spend time shuffling things around until everything looks right. If the pattern is seamless, then you also have to balance the elements along the four sides as well.
Sometimes this can get very frustrating, and I have to take a break, make a cup of tea and come back to it later!
The sweetest moment in creating a new pattern is uploading it and seeing it instantly applied to the product mockups. I absolutely love this part of the process, and I find it throughly addictive!
I make each pattern with the products in mind, and when I see it all come to fruition, it totally makes my day! I click through all the product pics after uploading a new work – technically it’s to check that everything looks right, but really it’s for the thrill of seeing how the design looks on each product.
For more: 5 Ways to Design with Products in Mind
2. Scale your designs
I think scale is a very important consideration. It depends completely on the pattern, but it’s worth thinking about whether the scale is appropriate for the product. For example, a pattern might look great at 100% size on the throw pillow and tote bag, but might need to be scaled down and tiled on the leggings and duvet covers.
And the artwork required for mugs and laptop skins is short and wide – in some cases you might want to think about tiling the pattern horizontally so that the full height of your design will be visible on the product.
3. Think about balance
Another thing to consider is balance. Where is the focal point of the pattern? Can you still see it on narrow products like phone cases, or short, wide products like the laptop skins? You might need to shuffle the artwork around in the uploader window to make sure the pattern looks balanced on each product.