As part of your new Artist Shop, you have a new Profile. It’s shorter and more streamlined so customers have a simpler shopping experience, and packed full of SEO magic so your Shop is more discoverable in online searches.
A lot of artists struggle with talking about themselves, so we know writing your own bio can feel like having your wisdom teeth out. We’ve compiled some tips and examples to make the exercise less painful and to inspire you to write a kick ass introduction to your work.
How to Edit Your Bio
Before we get into writing good content, a quick recap on where you can find the settings in your Shop. Head to Account Settings and scroll down to Profile. There you’ll find a text field for your Bio. Don’t forget to save your changes once you’ve made your edits.
Keep it Simple for SEO
Textile formatting is available (i.e. images, videos, and links) but we strongly recommend keeping your bio short and simple so it’s optimized for SEO. A simple bio will increase the chances of your Redbubble shop appearing higher in online searches.
What to Include
A great bio should encourage potential customers to dive in and explore the products in your Shop, add your work to their favorites, follow you on Redbubble, or on social.
Customers are keen to support independent artists so this is your chance to talk about your practice. Your bio should serve as a high level introduction to you, the kind of work you produce, subjects or themes you’re passionate about, and tools and techniques you use.
You may want to consider including:
- Materials or media e.g. illustration, watercolors, photography, collage, tattoo design
- Passions and subject matter e.g. nature, activism, film photography, surface pattern design, character design, kids illustrations, digital background art, fan art
- One or two key achievements e.g. interviews, awards, client work, exhibitions
- Whether you’re open to being contacted for commissions or collaborations
- A nudge to follow you on social media (and Redbubble!)
First or Third Person?
The truth is that it doesn’t really matter whether you write your bio in the first or third person. It’s down to your taste and personal brand. First person tends to sound a bit more casual and approachable, whereas third person sounds more professional or formal. Think about your style of work and your audience. Which writing style do you think would appeal the most?
Add Your Social Links
Social links help your fans find and follow you on your social accounts, making it easier for you to build an audience of potential customers. They also help other artists connect with you. It’s ok to call out one or two main links in your bio if you want to, but to save space and make your social links stand out more, you can add them using the icons.
Under your “Account Settings”, you’ll find “Link to Other Sites”. Note that you just need to add your usernames, not the full links. Hit “Save”. We see a lot of broken links in our travels so don’t forget to check your links are working!
We hope these tips and examples help you polish up your new profile so it’s looking ship shape. Once you’ve updated your new bio, let us know in the comments below so we can check it out.
Featured Header Image: The Dumpling Dragon by Terry Fan