We’re privileged to have so many talented artists who choose to sell their work via the Redbubble marketplace. Self promotion is the most effective way to increase your chances of success, but we’re always looking for ways to help artists gain more exposure.
There are many things we do to promote your art, like highlighting artists through PR opportunities, getting your products into Google Shopping feeds, choosing designs for product shoots, featuring your work in email marketing campaigns, working with influencers, and highlighting artists on our social channels. For the past 13 years, we’ve also been featuring artists on different versions of Redbubble’s homepage.
The new Profile on your Artist Shop features a new “Featured Artist” achievements badge for artists who have been featured on the Found Feed. We’re often asked “How do I get featured on Redbubble?” so we’ve compiled some tips to help you get noticed and increase your chances of landing that coveted feature.
What’s The Found Feed?
The “Found Feed” is a collection of artworks and products that have been featured on Redbubble’s homepage since 2011. Over the past couple of years we’ve added more personalization to the browsing experience on Redbubble, so people can see more of the things they love and we can surface a wider range of designs, based on their interests and preferences. The Found Feed has evolved into a discovery feed for new visitors and returning visitors who aren’t signed up as members. If you’re featured, your work will be seen on the logged out, non-member homepage.
Here’s how you can boost your chances of being featured:
Tag Your Work Well
We know we talk about this a lot, but tags are one of the most important things to get right. And it’s mind-boggling how many artists don’t tag their work at all. Make sure your work is tagged well to multiply your chances of being discovered. Aim for about 15 relevant tags and please don’t tag spam. Our search team have implemented a bunch of clever things that mean tag spamming can work against you.
Here’s a comprehensive guide to tagging your work on Redbubble.
Pro Tip: Review your tags now and again, keeping in mind what’s trending or popular. You might have an older work that ties into a current trend. If everyone’s searching for succulents and you’ve got a great picture tagged ‘cactus’ you may be missing out on some traffic.
Pay Attention to Product Formatting
When it comes to featuring, this one’s just as important as tagging. We want to feature designs that look great on products. If a couple of your products aren’t perfect, your work may still be featured, but spend some extra time on this and you can vastly improve your chances.
- Avoid white borders or products where the design is cut off at the edges
- Think about where you place your design. How will products look when they’re printed?
- Consider uploading different versions of your artwork for different products
- Pay special attention to popular products like clothing, phone cases and stickers
Check out our post on Making Art with Products in Mind for more tips.
Offer a Wide Range of Products
You don’t have to make your design available on all 60+ products, but the more you offer, the higher your chances of being featured. There will be times during the year where we’re searching for great designs on particular products. For example, during big campaigns like Back to School we want to showcase popular products like Tapestries, Throw Pillows and Posters. And after a product launch, we’re always keen to feature designs that look great on the new products.
Upload New Work Regularly
We spend quite a bit of time browsing newly added designs, so regularly adding new work to Redbubble will help your chances of being seen. Also think about when you’re adding any work that’s related to holidays, events or occasions. We’re looking at you, people who uploaded amazing Christmas designs in January.
It’s best to add new work no later than 4 weeks before the event or occasion. We need to plan our featuring to allow plenty of time for shipping so if you’re uploading your Valentine’s designs on the 12th of Feb, you may have missed an opportunity.
Create Work Based on Trending Themes
We’re always looking for work that appeals to customers, so understanding what’s trending can give you an advantage when it comes to being featured. Keep an eye out for trends that compliment your work, or subjects that you’re passionate about. Think about events people might be shopping for and take a look at Redbubble marketing emails for hints on what we’re promoting. If you’re looking for inspiration, we’ve also started posting a weekly trending theme on the @redbubbleartists Instagram. Check out these related posts for more ideas:
Fill Out Your New Profile
We love promoting artists who are creating original, unique art. The quickest way we (and potential customers) can get a snapshot of you and your creative world is via your new Profile, released as part of the updates to Artist Shops.
You can edit this via your account settings under “Bio”. Textile formatting is available (i.e. images, videos, and links) but we strongly advise keeping your bio short and simple to increase the chances of your Redbubble shop appearing higher in online searches.
Tell us about yourself, and link to your social profiles so we can follow you there too. We’re not just browsing Redbubble – we discover some great artists via social. Pro Tip: Using the #redbubbleartists hashtag or tagging @redbubbleartists when you share your work on Instagram can also help us spot your latest designs.
Have you been featured? Do you have any tips or advice for other artists? Have any of the ideas above helped you reach a wider audience? We’d love to hear your thoughts and ideas in the comments below.
Header Image: The Overthinker | Designed and sold by Norman Duenas