Editor’s Note: This post was originally published in November 2019. We’ve updated it for 2020.
The holiday shopping season is well underway and will continue to ramp up over the next few weeks as we head towards Black Friday. If you haven’t yet thought about sharing your work, driving traffic to your shop and encouraging sales, we’ve put together some inspiration and ideas to help kick start your promotion plans.
Check Redbubble for Promos
Be the first to find out about discounts and offers by signing up for Redbubble emails. Current offers will also appear on a banner across the top of site on days when we have deals. Unfortunately we can’t share these in advance but we’ll have promotions running throughout the Thanksgiving weekend.
Dimensions for Social Posts
In previous years, we’ve seen some amazingly creative social posts. If you’re thinking about creating your own, here are the image dimensions for each of the major platforms. It’s a great idea to create some templates with layers for artwork and some placeholder text, then you can add the promo details once they’re live.
Instagram Post: Maximum size – 1080 x 1080 px – 1:1 aspect ratio
Also supported: Portrait – 1080 x 1350 px | Landscape – 1080 x 566 px
Instagram Stories: 1080 x 1920 px – 9:16 aspect ratio
Facebook: 1200 x 630 px
Pinterest: Standard pin – 600 x 900 px
Snapchat: 750 x 1334 px
Tik Tok: 1080 x 1920 px
Tumblr: Maximum size – 1280 x 1920 px
Twitter: 1024 x 512 px
Designs by rfad, sundrystudio, and HuiSkipp
Writing Great Captions
Before you start planning what to write, it’s helpful to think about the specific actions you’d like someone to take, to help work out the basic information you need to cover in your post. Ask yourself the following questions:
- Which hashtags can I use to reach new followers?
- What ‘call to action’ should I include?
- Do you want people to click on a link in your bio?
- Check out your Redbubble shop?
- Visit a specific work?
- Is the sale information clear? Is there a coupon code they should use?
Good captions take a little extra effort to craft. Reading back over and fine tuning your words can make a difference to how someone engages with your post. Black Friday is a busy day with lots of people posting on social. You can help your post stand out by injecting some humor and personality. Don’t be afraid to have some fun with your posts!
Twitter post from Black Friday 2018 by TinyNeeja
You can use hashtags on most social platforms including Instagram, Twitter, Pinterest and Facebook. As hashtags are searchable, they’re a great way to reach new audiences and engage more followers. Over the Black Friday weekend it’s a good idea to include some specific hashtags for people who are actively searching for deals. For example: #blackfriday #blackfriday2019 #blackfridaysale #cybermonday #cybermondaysale #holidaysale
Download Promotional Images
ICYMI, we’ve made it easy for you grab product images for your social media posts. You can access images for each product via Manage portfolio. Simply scroll to your chosen work, click on the cog, and click on Promote to navigate to the page. Then you can download them all straight from there.
And Finally, Some Inspiration
So far we’ve covered the technical side of building a good social post but what about the content? Sometimes all inspiration vanishes when it comes to talking about your own work or pointing people to your shop, so we’ve put together a few ideas:
- Post a teaser and let your fans know that Black Friday deals are coming
- Share promo codes and discount details
- Thank your followers for their support. It’s Thanksgiving after all!
- Let them know about any new products you’ve recently added to your shop
- Share the story behind a design or a WIP image showing how you made it
- Make a Black Friday themed image or gif – like DinoMike’s example above
- Remind fans when an offer is ending: ‘Only 3 hours left to grab something from my shop’
If you’re looking for more tips to help you prepare your Redbubble shop for holiday season, you might like our posts on Trending Themes for 2020 Holidays, Popular Products for 2020 Holidays, or Making Art With Products in Mind. How are your holiday plans coming along? Have you set yourself any goals? Is there anything you’re stuck on? Let us know in the comments below.
Blog Header Image: Eyes Wide Open by Daisy-Beatrice