Shop Talk

A Final Checklist for Black Friday and Cyber Monday

The Trample-Me Elmo era is more than 20 years behind us, but Black Friday still elicits a great deal of excitement for holiday shoppers. With Vendredi Noir only a week away, it’s time to put the finishing touches on your Redbubble shop. Use this Black Friday Checklist to optimize sales, and make your art easily accessible to your customers. Remember, safety first.

Elmo Rise/Hellmo Meme

Upload Your Latest Designs

If you have any masterpieces that have yet to see the light of day, add them to your Redbubble shop before Black Friday. New content gives your fans a reason to revisit your shop and increases visibility with new audiences.

Review Your Tags and Titles

Strategic tags and titles work as a matchmaker between your art and potential customers. More specifically, the words you choose help increase discoverability across the interwebz. It’s worth giving them a once over before Black Friday and adding any keywords you may have missed. Check out these tagging pro-tips to get started.

Add Your Shop Link to Social Media Profiles

Customers are significantly more likely to buy from the Shop page than Profile, Portfolio or Collections so the best thing you can do to increase your chances of making sales is to add your unique shop link to your social profiles and share it with your fans and followers. You can find your link at the top of the Artist Dashboard.

Treat your shop and social media profiles like they are on either side of a Chinese finger trap, then pull hard. Connect, link, and double check everything. You want to create a seamless user experience between social and shop so your fans can easily engage with and purchase your art. Lastly, check your links and then check them again. Just like Santa. No one likes the naughty 404 code.

Check Your Payment Details

Speaking of things you want to double check, let’s talk about your money. Head to your Artist Dashboard then “Edit Payment Details” to confirm everything is up to date and working correctly. Learn more about payments on our Help Center.

Update Your Bio and Cover Images

It’s a nice change of pace to rearrange the furniture in the house once in a while. Luckily, it takes far less labor to refresh or add new branding to your Redbubble profile. Consider updating your cover image or bio with new content to keep things crispy. You can find these under Account Settings on your Artist Dashboard.

Download Promotional Images

ICYMI, we recently made it super easy for you grab product images for your social media posts. You can access images for each product via Manage portfolio. Scroll to your artwork, click on the cog, and click on Promote to navigate to the page. Then you can download your product images ahead of time to make your Black Friday marketing quick and easy. It’s kind of like prepping your doomsday bunker.

We’ll also be sharing some Black Friday and Cyber Monday promo images so you can more easily share the discounts and offers on social. Keep an eye on your Artist Dashboard for more updates towards the end of next week. 

Prepare Templates, Images and Copy for Social Posts

Now that your product images are poised and ready to go, you only need to prep social copy and templates. Use this guide to help create great copy and lean on any of these templates to strategize and evaluate your social marketing efforts. Find more Black Friday prep tips here.

That’s it! Now have a cuppa, breathe, and congratulate yourself for being on top of things. With your Black Friday Checklist completed, you’ve made a clear path for your shoppers to grab your art. And they’ll appreciate it, because your work is to die for.

Have you completed the checklist? Share the art you plan to feature this Black Friday in the comments!

View additional posts by Taryn Smith

Taryn Smith

Taryn is a freelance writer, animal lover, and pilsner enthusiast based in Berkeley, CA. Connect with her at www.tarynshelby.com