When you’re creating new work and thinking about marketing your Redbubble shop, tapping into trending themes can be a great way to find inspiration and reach new audiences. Before you dive into the creation process, it’s a good idea to ask yourself a few questions.
- Who am I designing this for?
- What products are they most likely to be interested in?
- What are the file sizes and dimensions for those products?
- Is there an audience I can share this with on social?
- Are there any popular hashtags I can use to reach new people?
If you think about these questions when you set out to create new work, you’ll be creating with an audience in mind, and you’ll have some idea of how you’re going to reach them.
We’re big advocates of finding trends that compliment your own style and passions. Hopefully you’ll find something in this list that inspires, but if not then we recommend spending some time on sites like Pinterest and Instagram for even more insights and inspiration.
Cats and Dogs are universally popular but customers are searching Redbubble for animals that don’t always get the recognition they deserve. Raccoons, Corgis, Dachshunds, Guinea Pigs, Turtles, Sharks, Foxes and Wolves are getting lots of love as we head towards holidays.
Boba / Bubble Tea / Pearl Milk Tea
We’ve noticed more designs celebrating this Taiwanese tea-based drink. Aesthetically pleasing, brightly colored and super tasty, it’s no surprise a cult following has developed into a fully fledged trend.
Books / Reading
Redbubble has always attracted a healthy number of bookworms wanting to celebrate their love of literature. It’s a broad subject that can spark a huge amount of inspiration.
Ugly Christmas Sweaters
This trend isn’t going anywhere! Ugly Christmas Sweater designs aren’t just for Christmas Day. Some of us can’t wait to wear them to every office party, lunch, and night out after December 1st. Bonus points for designs that feature obscure references and weird humor.
Food and Drink
This is another broad theme that fits with any style or medium. Popular foods include Ramen, Hot Sauce, Donuts, Ice Cream, Tea, Coffee, Sushi and Pizza.
Designs by Vincent Trinidad and Kelly Gilleran
Festive and Winter Patterns
We always see a seasonal spike for searches related to festive, Fall and wintry themes as we head into holidays. These are particularly popular on home decor products.
Wanderlust and Travel
This is another great theme that lends itself to any medium or style, from photography to digital art. Art that celebrates unplugging, embarking upon new adventures and enjoying the great outdoors is always popular. Customers are often searching for places that hold special memories, so adding relevant tags will help them find your products.
Rich, Earthy Abstracts
This year, both fashion and interiors have embraced warm, rich, natural tones with a subtle nod to the 1970s. Bronzes, deep purples, earthy reds, warm greens, coral, pink and navy are all popular. Tagging with colors is important for this trend so search ‘color trends 2019’ or ‘home decor trends’ to see how they’re being described.
Are you incorporating any trending themes into your designs this holiday season? Have you noticed anything that’s becoming more popular? Are there any subjects, objects, colors or techniques you’re obsessed with at the moment? We’d love to hear about them in the comments below.