Artists who regularly sell on Redbubble are actively promoting their work on social media and driving traffic to their shops. It’s one of the tried and tested and most impactful ways of increasing your sales. We speak to many artists who wish they could sharpen their self promotion skills, so we’ve introduced tools to make it easier to promote your artwork on social platforms. These tools simplify the process of sharing your work and are designed to help you increase traffic to your shop and boost your chances of making sales.

Why Self Promotion Works

We asked one of our resident Data Scientists, Megan to crunch some numbers for us. Artists who refer at least 30 visitors per month to their Redbubble shop have a 500% higher chance of selling than artists who don’t. Simply put: one new visitor each day could significantly change how much you earn. Think about that.

Works by Lettershoppe, Dinomike and Rfad

New Promotional Images

We’d all love to have amazing shots of our products out in the real world. The good news is that you don’t have to purchase a mountain of products or take a course in product photography to achieve this. Visit your Dashboard and you’ll find a link in the Artist Tools sidebar called Share your work. Scroll down to find a collection of lifestyle templates you can download to create awesome product images to share on social.

The templates allow you to place your artwork file into an existing lifestyle image without having to do all the editing magic to make it look realistic. All you need are your artwork files and photo editing software. As the templates rely on the use of Smart Objects, we suggest using Photoshop unless you feel confident enough to use the templates in another image editor that can open psd files.

On the Share your work page, you’ll find a “How it works” video tutorial and a link to detailed instructions on how to use the templates.

Promotional Assets

Gone are the days of clicking around your work page, grabbing screen shots or trying to right click and copy product images to share on social. We’ve put them all on one page, with an easy option to download individual images. Scroll down for more details!

From your Manage portfolio page:

• Choose the design you want to promote
• Click on the cog on the upper right corner of the image
• Click on Promote Products if you want to download individual images for a specific product:

• OR click on Promote Artwork to get a link to a sharable page that highlights the design itself:

…plus all the cool products it’s available on:

Sharing Your Work and Measuring Results

Once you’ve downloaded your promotional asset or created an amazing new lifestyle image using the templates, you’re ready to share on social. If you want to brush up on your sharing skills, we recommend checking out our post on How to Share Your Work and Measure Results.

It covers best practices for writing captions and how to use hashtags effectively, but most importantly, it explains how you can use Redbubble’s asc tracking codes to measure how much traffic you’re sending to your shop. This will help you measure the impact of all your efforts and see which posts are performing the best.