Artist Resources

Self Promotion | Engaging Your Audience

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If you read Self Promotion | Getting the Word Out you are probably a bonafide art-promoter now.

But wait, there’s more! We have a few more tips for you to market yourself and your work to get the ball rolling.

These straightforward strategies can help you grow your audience, keep them informed, and drive traffic to your Redbubble shop.

Ask questions of your audience. Invite them to engage.

This approach might feel intimidating like a first date, but your art is handsome, smart, and funny. Be confident. Your fans want to connect.

If you need fodder to start the conversation, ask their input about something. Seek your audience’s opinion on a color scheme, framing materials, or the title for a new design.

This interaction adds value to the relationship you’re building with them.

Ask followers and fans what they’d like you to do next.

The good news is, no one is going to yell “Freebird” when you take requests from your fans.

It’s mutually beneficial to collaborate with your followers. Your fans, as art lover gets to participate in the creative process, and you, as the artist receive fresh ideas and inspiration.

Use your Redbubble shop and social pages to poll your fanbase and come up with your next concept.

Interact with your audience. Buyers, fans, and everything in between.

People appreciate when you make yourself accessible. Respond authentically to their comments, questions, and private messages. It’s a great way to humanize the artist behind the art.

Be sure to do this regularly. It goes a long way in establishing your presence and building connections.

Say thanks. Publicly.

Your customer just received an order in the mail. They are over the moon.

Express your gratitude before that fuzzy feeling fades. Be purposeful and personal when thanking your buyers directly.

Try writing an open thank you letter or spotlighting individual customers. There is no shortage of ways to share gratitude: have fun and get creative.

Do promotions and giveaways for special occasions.

Giveaways, the gift that keeps on giving.

We’ve seen Redbubble artists offer desktop wallpapers, downloadable recipe cards, gift tags, and other unique ideas.

Try creating a buzz with a high-value giveaway like an original work. You decide the terms of entry, the quality of the gift, and how to motivate people to market your work alongside you.

Now, get out there and share your creativity with the world!

Feel free to share other things you do to get your audience buzzing for your work.

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