How To Make Your Redbubble Art Discoverable (AKA Seen, Clicked, Loved)

You didn’t spend hours creating your artwork just for it to sit quietly in the corner of the internet. If you want people to actually find your designs on Redbubble, there are a few things you can do to help boost visibility—and make your art work harder for you.

Make it captivating

Your title is more than just a name. It’s often the first thing people see, and it plays a big role in whether someone clicks through. Avoid vague labels like “Untitled” or “Design 12.” Instead, choose a title that reflects the subject, theme, or vibe of your work. And remember: your title also functions as a single tag in Redbubble’s system. Every word matters.

Make it inspiring

The description box isn’t just there to fill space. It’s a place to share your motivation, the story behind the piece, or how it fits into your overall creative style. Even a few thoughtful sentences can help someone connect more deeply with your work. Plus, Google reads Redbubble’s artist descriptions—so skipping this part could be costing you traffic. If SEO matters to you, don’t leave this blank.

Make it discoverable

Think like a customer, not just an artist. What would someone type into search to find your work? If you’re not sure, ask a friend or family member how they’d describe it. Avoid the usual tagging pitfalls like special characters (%, &, !), product-specific terms (like “tote bag” or “sticker”), or long, overly detailed phrases.

Also, think about why someone might buy your design. Could it work as a gift for Mother’s Day, Father’s Day, or graduation season? Add relevant event-based tags when they make sense. Face it: people aren’t searching for “floral I love mom”—they’re typing “Mother’s Day gifts.” The more your tags align with what real people are searching for, the more likely your work is to get found.

Make it relevant

Tags help surface your work across Redbubble, so use them wisely. Focus on what’s in the piece—topics, themes, colors, style, genre, characters, even specific locations. Tags aren’t the place to get abstract; they’re for clear, searchable terms. Not sure where to start? This guide on Redbubble Tagging 101 covers the basics as well as what to avoid.

Want to reach people outside of Redbubble?

Try Google Trends to see what people are searching for more broadly. Trending topics can inspire new work or help you position your existing designs more strategically. If you notice a surge in interest for “spooky cottagecore” or “frog with cowboy hat,” you’ll know what direction to lean into.

Social media tags can drive traffic too

If something’s trending on TikTok, Instagram, or X, there’s a good chance customers are also looking for related designs on Redbubble. Popular hashtags like “le poisson steve” or “moo deng” might seem random, but if your art connects to those trends—it’s worth using them in your tags and posts.

Make it better (yes, even your older work)

Updating your existing art listings is one of the quickest ways to ride a trend or tap into what people are currently searching for. If you notice your older designs are suddenly relevant again—thanks to a seasonal event, trend, or viral moment—edit those tags. Use Quick Edit mode in Your Portfolio to make changes fast across multiple pieces.

Just be thoughtful: adding irrelevant or misleading tags can actually hurt your visibility instead of helping it. Redbubble’s search (and customers) reward relevance. So if your design doesn’t fit the vibe or subject of a trending tag, skip it. Better to match a smaller audience well than miss the mark with a big one.

TL;DR: The way you present your work matters. A great design deserves thoughtful titles, relevant tags, and a clear description. Small updates now can help more people discover—and fall in love with—your art.