Redbubble artist Diane Pascual shares her tips for selling your artwork on Redbubble. Read on to see what she suggests!
Are you an artist? Maker? Creative? You too can create a shop on Redbubble! There’s never been a better time than now to capitalize on this artist revolution! There are quite a few online print on demand sites that lets artists create free shops without having to maintain the logistics of creating a website or buying product inventory. The time is now to create the kind of work you want to create and generate some passive income for yourself!
“Setting up a Redbubble shop can be a great way to build your work online presence and to connect with new people.”
I found that I’ve gained a ton of visibility online from creating a Redbubble shop, and was even invited to do a hand lettering workshop back in 2017 for their 10th birthday party in San Francisco! I find that I continue to explore my process and my art is an ever-evolving thing on its own. I had a full-time career as a graphic designer and illustrator, and I’ve also worked with companies like Salesforce, Hasbro Studios, and Skechers in the last few years. (Check out more of that work here on my Behance profile). But the thing that continues to inspire me and brings me joy is being able to freely create my art. And that’s what I’ve done in the last two years since I’ve opened up a Redbubble shop. To have something to create on its own without having to work for clients is truly worth it, and knowing that I can make money from my creations is even cooler!
Follow these steps to sell your work on Redbubble and live your best artist life.
Create a Redbubble Shop
Signing up for a free Redbubble account is easy enough. Don’t forget to confirm your necessary account details so you can be paid
Set up your shop profile
Upload a header that showcases your work, along with a profile or logo picture so that people can easily recognize you. Utilize the bio description to let people know who you are and link to your social links and website. You can check out my shop to get an example.
Create collections for your work based on themes or different categories of your work. Or if you don’t have a collection of work, this would be a great way to start creating work. You can also check out other artist shops on Redbubble to get an idea of how they are setting up their shops. Shops that fall into niche markets do really well and they can be based on current trends or popular culture. Setting up a Redbubble shop can be a great way to build your work online presence and to connect with new people.
How do you even hone in and figure out your personal artist brand? First, think of the work you are producing or the kind of work you want to produce. Then, think of who may want to buy your work on products. It may help to figure out a target audience and to also do some competitive analysis online. See what’s trending. Find design trends in the home decor space, or maybe even in the world of comics or in the media? I focus my work on boho trends, festival goers and people who love the 70s tie-dye hippie era mixed in with the modern hippie trends. I create what I want to wear or want to have in my space to make things beautiful.
Upload Your First Design
The best file sizes to upload should have a high resolution, at least 6500 px at 300dpi if you’re wanting to upload to larger products like duvet covers and tapestries. Bigger is better for quick, one-time uploads, then you can click on each individual product to edit accordingly. Also, it’s really important to design and save files from Adobe Photoshop or Illustrator.I’ve been a long time user of Adobe software and I can’t stress enough the value of having a subscription. There a ton of lesser value design software but I love using Adobe software, and if you want to be a professional artist or designer, getting the professional tools can only help you in the long run.
“Set aside some time during the week and set some realistic goals.”
Promote on Social Media
After you’ve uploaded your design onto Redbubble, I typically like to go to my shop and screen shot some of the mock-ups with my design on it. You can then either transfer these to your mobile device via dropbox or email,,upload to the social media channel of your choice! You can also check out the Redbubble Blog for product templates for mocking up your design!
Create More Work
Set aside some time during the week and set some realistic goals. If you have a full-time or part-time job, figure out how much time you can dedicate to creating work during the week. Can you upload a new piece of work daily? Or twice a week? Or once a week? Set weekly goals so that you can stay consistent and also so your followers will know when to expect new work from you. Creating work daily or weekly can also help with figuring out your style of art, and helps with trial and error so that you can perfect your work.
Create Journal Entries on Your Redbubble Shop
This is a great way to talk about your process or to show some behind the scenes work! People love reading and looking at processes. Where did you come up with the idea and how did you arrive to the final piece? Or maybe you have other places you have your work or want to promote other art? Whatever you want to use the Journal for, treat it as a blog and a great space for people to get to know you! Check out some of the things I’ve written in my Journal.
What kind of shop will you create today?