Pantone Announces Color of the Year 2016
Pantone, purveyors all things color have chosen Rose Quartz (PANTONE 13-1520) & Serenity (PANTONE 15-3919) as the 2016 color of the year. About the decision to choose two colors, Pantone said:
As consumers seek mindfulness and well-being as an antidote to modern day stresses, welcoming colors that psychologically fulfill our yearning for reassurance and security are becoming more prominent. Joined together, Rose Quartz and Serenity demonstrate an inherent balance between a warmer embracing rose tone and the cooler tranquil blue, reflecting connection and wellness as well as a soothing sense of order and peace.
Additionally, Pantone stresses the importance of gender neutrality when it comes to its color choice:
“In many parts of the world we are experiencing a gender blur as it relates to fashion, which has in turn impacted color trends throughout all other areas of design. This more unilateral approach to color is coinciding with societal movements toward gender equality and fluidity, the consumer’s increased comfort with using color as a form of expression, a generation that has less concern about being typecast or judged and an open exchange of digital information that has opened our eyes to different approaches to color usage.”
For Redbubble artists, a good practice is to take color trends into consideration as you create work in 2016. Customers will be looking for apparel and home decor that reflects what’s “in” over the next year, and you want to make sure you don’t miss out on potential sales.