Challenges

Redbubble Talks Recap: It’s All About Your Brand

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Two weeks ago, the doors to Redbubble’s Melbourne HQ opened up to the audience of 2015’s first Redbubble Talk; an audience ready to be educated and inspired by four artists, talking about the development and importance of branding.

We were lucky enough to hear from an eccentric and passionate panel of artists who have spent years mastering the brand of their art and themselves. Eddie Zammit, founder of the world’s only t-shirt journal T-world, described how the inspiration behind his brand grew along side his love for Sesame Street, and his experiences on set with Big Bird and The Count.

T-shirt king Eddie Zammit

“A brand is more of a reputation, formed over years through countless interactions." - Eddie Zammit of T-world

Marian Machismo took us through her personal journey as an artist, the challenges she has faced forging herself as her brand, including some raw and amusing anecdotes on her teenage life in the ’90s. (Side note: Marian has also been selected as one of Redbubble’s artist-in-residence, and we can’t wait to show you what she creates inside the walls of RB).

Future RB artist-in-residence Marian Machismo

“The greatest thing you can do for your self and your career is to take ownership for and of your brand. This includes not only your artistic output but your appearance, your work space and your environment.” - Marian Machismo

Redbubble artist Matthew Dunn

Longtime RB artist Matthew Dunn then took us through the journey behind Leroy, his illustrated persona and mouthpiece that he describes as “basically me in a gas mask.” Leroy allows Dunn’s artistic brand to remain flexible, and Dunn explained that this flexibility allows many more avenues and opportunities to open up for him.

To conclude the talks we then heard from Saul Attack of Boywolf, on the development of the Wolfie character and his influences. He described the “Peter Pan” element of the Boywolf brand, and explained that never growing up has been a big part of the Boywolf journey.

 

Saul Attack of Boywolf

We’d like to extend a huge thank you to Eddie Zammit, Marian Machismo, Matthew Dunn, and Saul Attack for their inspiring words to a packed room at the first #RBtalks for this year.


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