"Design is a fundamental human activity, relevant and useful to everyone. Anything humans create—be it product, communication or system—is a result of the process of making inspiration real. I believe in doing what works as circumstances change: quirky or unusual solutions are often good ones. Nature bends and so should we as appropriate. Nature is always right outside our door as a reference and touch point. We should use it far more than we do."
Maggie Macnab is a powerhouse of branding and contemporary design. She’s widely known for the logos she’s designed, and her dedication to incorporating traits and values found naturally in the world around us into her design work. You can check out her Ted Talk below to listen to her discuss the importance of using design features found in the great outdoors in our contemporary design. Whip out your headphones and enjoy her words, it’s certainly worth the listen.