Artist Resources

The New Stuff: Track Your RB Sales Info Using Google Analytics

Covent Garden Market, London, 1973 by David A. L. Davies – (This is how people used to add things to a cart).

If you are a regular user of Google Analytics, we’re sure you are well aware of the many statistical joys it can bring. Information such as who your potential customers are, what they are interested in, as well as their location, traffic sources and the keywords they used to arrive at one of your pages are just a few that spring to mind.

Now, for the first time, you can can also see which traffic sources are leading to sales on Redbubble.

To take advantage of this nifty addition, you will need to enable e-commerce tracking in in your Google Analytics account. You can find out how in our super helpful Google Analytics Guide. Simply scroll down to “Can I see my sales in Google Analytics?” and follow the step by step instructions provided. And if you are brand new to the world of graphtastical delight that is GA, you’ll also find instructions on how to set up an account.

Now if words like “conversions”, “data” and “transactions” are music to your ears, we highly recommend that you pay a visit to the Google article About E-commerce, which goes into delicious detail about the benefits of e-commerce tracking data, and how you can use it to better understand your customers.

See more photography from David A. L. Davies’ collection: Covent Garden Fruit & Veg. Market, 1974