How Creativity Works

At the risk of the bookshelf collapsing altogether, here’s another fascinating read we’ll almost certainly need to add to our list. There’s plenty of supporting material for Jonah Lehrer’s new book Imagine: How Creativity Works, and the following articles and videos provide some quite inspiring food for thought. According to Lehrer, we spend 50% of our lives daydreaming, so before you start staring wistfully out the window at that pigeon, wrap your synapses around these informative nuggets.

  1. How To Be Creative (Wall Street Journal)
  2. Groupthink: The Brainstorming Myth (The New Yorker)
  3. Cultivating Genius (Wired)