Have you ever started a social media account, made a handful of posts, and just kind of forgotten about it? Perhaps you’ve let your Instagram collect cobwebs for 40 weeks, or your Facebook fan page sit idle for months. Well, it’s time to revive those neglected areas of your online life. With the holiday shopping season kicking into gear, the best way to ensure you maximize your sales is by getting out there on social media and spreading the word about sales, new products, and more. But you can’t do that without an active social media presence. So even if you’ve ignored your channels for months, you can still shock them back to life in time to get in on that sweet Holiday action.
For Redbubble artists, having a social media presence is crucial, and often it can feel awkward to come back from a lapse in social media maintenance so we’ve collated all the biggest dos and don’ts so you can perform social media CPR and bring your online presence back to life. Read on for a run through some easy strategies you can implement today to improve your social media presence for the Holidays.
If you’ve had a consistent social media presence, built a loyal following, and made connections online and then just dropped off the online map, a few things will have happened in your absence:
If you’re really committed to making sure you don’t have to have another (and another and another) social media comeback, it’s a good idea to write out a plan. Write a one, six, and twelve month social media plan where you ask yourself the following three questions to try and formulate for yourself an understanding of what you want to achieve versus what you need to do to achieve those goals.
Just by asking yourself these questions you can see any cracks in your plan that might lead to another social media drop off. Following rates usually grow gradually if you’re consistent with your presence — so make sure you adjust your expectations to the speed at which you accrue followers in relation to how much time you are willing to invest in actively engaging people.
Answering these questions can also bring to light any fallacies you might be unknowingly slipping into, for example if you only have the time to check in on social media once a week for an hour, it’s probably unlikely your following on Twitter is going to escalate quickly in six months, as Twitter requires a lot of little, regular interactions to garner more followers.
If you’ve followed some of the steps above we’d love to hear about how you went in your social media comeback. And lastly don’t forget to be consistent and reliable in your posting. It’s crucial to creating an ongoing social media presence and lies at the heart of a formidable online artistic personal brand.