Dieter Rams lead the way with 20th century industrial design. He started out as a carpenter before studying industrial design, and went on to design the famous SK-4 record player. He’s well known for coining the phrase “Weniger, aber besser” which translates as “Less, but better”. Below are his 10 Principals of Good Design, a thorough list of what is crucial when designing anything. His advice is elegant and simple, and still remains true since its publication in the 1980s.